Documents Canadian Marketing in Action, 6th ed. Keith J. Tuckwell 16-1©2004 Pearson Education Canada Inc....

Sales Promotion âActivity that provides special incentives to bring about immediate action from consumers, distributors, and an organizationâs sales force.â Consumer Promotion…

Documents Copyright © 2007 Pearson Education Canada 16-1 Sales Promotion “Activity that provides special...

Sales Promotion âActivity that provides special incentives to bring about immediate action from consumers, distributors, and an organizationâs sales force.â Consumer Promotion…