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1. Chapter 17Personal Selling andSales Promotion 2. Chapter Objectives Outline the marketplace conditions that makepersonal sellinga primary component of a firm’s promotional…

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Slide 1 Slide 2 The Sales Process 2.08 Slide 3 Allows the firm to immediately respond to the needs of the prospect Allows the firm to immediately respond to the needs of…

Education Silpada facebook-100411185143-phpapp01

1.Using Facebook for Personal Selling & Relationship Building 2. O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 .…

Marketing Tradeshows : an external and internal communication tool

1 TRADE SHOWS :TRADE SHOWS : A corporate and in-house A corporate and in-house communication tool communication tool in B to Bin B to B RADUA Marie-Agnès 2 INTRODUCTIONINTRODUCTION…

Documents Chapter 14 Personal Selling, Sales Management, and Direct Marketing.

Slide 1 Chapter 14 Personal Selling, Sales Management, and Direct Marketing Slide 2 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall14-2 Chapter Objectives…