THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS TABLE OF CONTENTS CONTENTS Cover page Title Certification Dedication Acknowledgement Abstract Table…
Integrated Marketing Communication (IMC) Introduction to IMC Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication.…
Slide 14.01 Sara and Sierra Slide 2 37. Which of the following best describes the relationship of promotion and marketing? A. Subsidiary B. Interrelated C. Dependent D. One…
Slide 1 Slide 2 1.Describe the communication model and the factors determining a promotional mix. 2.Explain methods of determining the appropriate level of promotional expenditures.…
INTRODUCTION TO SALES MANAGEMENT INDUSTRIAL MARKETING MODULE 3 Flow of Presentation Meaning and Objectives of Sales Management Role of Sales Manager Sales Management and…
Slide 1 Presented By Manjeet Singh Marketing Information Systems Slide 2 Introduction Marketing was the first functional area to exhibit an interest in MIS. Shortly after…
Slide 1 1 Information in Action Fanny Widadie, S.P., M.Agr Slide 2 2 Information as a Critical Success Factor ► Critical success factor (CSF) was coined by Ronald Daniel…