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1. CHAPTER 1Introduction toConsumer BehaviorBy: Marc Wachtfogel Ph.D. 2. Are You…By: Martin Lindstrom 2 3. Times Square – The Greatest Advertising Show on Earth3 4. Studios…

1. Chapter 1Consumer Behavior:Its Origins andStrategic Applications 2. Chapter Outline Overview of Consumer Behavior The Marketing Concept The Marketing Mix and Relationships…

1. Chapter 1 Consumer Behavior: Its Origins and Strategic ApplicationsChapter Outline • Overview of Consumer Behavior• The Marketing Concept• The Marketing Mix and…

1. Chapter 1Consumer Behavior:Its Origins andStrategic Applications 2. Chapter Outline Overview of Consumer Behavior The Marketing Concept The Marketing Mix and Relationships…

1. Mobile: EverywhereYour Customers ArePart II Edward Niu510-592-4351 [email protected] Text EDNIU to 72727 2. Cool & Cutting Edge… 3. What We’ll Cover Today...…

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[email protected] Page 1 Introduction to Consumer Behaviour The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of…