We develop a persona for our target audience, the people we want to attract. This needs to happen to help better develop our brand personality. A persona needs to be created…

Multimedia and Big Data are closely related topic. Big data enables solving some important challenges in multimedia and basic principles of multimedia are the key issues…

Personas are way of describing users as fictitious individuals. The authors are highly versed in its practice and theory. As the use of personas has spread, however, they…

Slides from the half-day workshop on using stories in user experience from UXLX

Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX,…

Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered…

Г.С. Онуфрієнко РИТОРИКА Навчальний посібник для студентів вищих навчальних закладів Рекомендовано…

Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building…

This presentation was used during a workshop I conducted at Converge Pune. This provides a gradual approach to moving from Vision statement to detail requirements without…