What is the perceptual process? Perception. ± The process by which people select, organize, interpret, retrieve, and respond to information. ± Perceptual information is…

1.  2. What do you see? Now what do you see? 3. “WEDON’TSEETHINGSASTHEYARE,WESEETHINGSAS WEARE.” 4. Perception isYOUR interpretation of“reality”after information/stimuli…

NPIEL Consumer Behavior Vinod Gupta School of Management Module - 6 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute…

Slide 1 Chapter 5 Sensation Reading Map Friday, Nov 18193-199 Monday, Nov 21199-204 Tuesday, Nov 22Quiz chapter 4/study guide and cards due Wednesday, Nov 23essay in class…

Slide 1 Slide 2 Perception involves the way we view the world around us. It adds, meaning to information gathered via the five senses of touch, smell, hearing, vision and…

* * When you change  the way you look at things, the things you look at change. * A unique interpretation of a situation not an actual recording of it A process by which…

Unit 4: Sensation & Perception Module 17 Perceptual Interpretation Unit 4: Sensation & Perception Perceptual Interpretation How important is experience in shaping…