"Rules of Brand Fiction from Twittering MadMen" panel given March 13, SXSW 2010 by Helen Klein Ross and Michael Bissell, with contribution from Ellen Mahoney.

SUBMITTED BY: ASHWANI DADHICH ASHWANI YADAV AMIT SHARMA BHUWAN GAUR ASHISH MANOT AMAN SHARMA ANKIT SHARMA ORIGIN OF PEPSI: In 1965, PepsiCo, Inc. was founded by Donald M.…

The essential nature of game theory is that it involves strategic behavior, which means interdependent decision-making  PLAYERS: These are the relevant decision-making…

Yeh dil maange more!! Presenters: Rathnasabapathy Venkatesh Babu Ravindranath Neeraja Ramya Harihara Sudan Srikanta Profile…     Pepsi is a soft drink produced…

Café Coffee Day Café Coffee Day Café Coffee Day Presented By:- Saif R siddiqui Corporate Profile  Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate,…