Business Creative Family (Nestlé Belgium) case

In 2008, Diane Faynsztein, Market Intelligence Manager and René Dechamps Otamendi, OX2, presented the case developed for Nestlé in order to gather consumer insights, increase…

Business Listerine Netnography

1. Listerine Netnography February 12, 2010 2. Overview This study is an analysis of consumers’ perception of Listerine. Source data: Social Media - content on the Internet…

Documents Chimes for December 2011

1 Holding On, Letting Go or Lifting Up? Then Mary said, “Here am I, the servant of the Lord; let it be with me according to your word.” Luke 1:38 Our relationship as…