Slide 1MARKETING STRATEGY-AN OVERVIEW 1 MARKETING STRATEGY AN OVERVIEW Slide 2 MARKETING STRATEGY-AN OVERVIEW 2 Central Role Of Marketing Marketing is the process through…
Slide 1Training course builder From practice to theory to practice Slide 2 1.Objectives Change of behavior Knowledge improvement Skills development 2.Methodology Practice-theory-practice…
Slide 11 Pricing Strategies for the Asia Pacific Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Slide 2 2 Outline…
Slide 118 - 1 Global Perspective The Price War Setting the right price for a product or service can be the key to success or failure An offerings price must reflect the quality…
Slide 1INTRODUCTORY MARKETING Pricing M. Louise Ripley, MBA, PhD Slide 2 PRICING LECTURE Questions We Will Answer u How is pricing part of Marketing Strategy? u How is pricing…
Slide 1BUAD 307 PRICING Lars Perner, Instructor 1 PRICING Often the only marketing mix variable allowing for immediate competitive response Important part of product positioning…
Slide 11 Mobile TV Development: How to drive it ? John Yip Chief Engineer Radio Television Hong Kong 10 March, 2008 Slide 2 2 Mobile TV Anywhere Personal Interactive Mobile…
1.“ One world, One Burger”- McDonald’s2. WELCOME TO THE WORLD OF McDonald’s 3. AGENDA HISTORY SOME FACTS ABOUT McDONALD’S VISION SWOT ANALYSIS 7 P’S CRM So, Let’s…
1.Lamb, Hair, McDaniel CHAPTER 20 Setting the Right Price 2010-20112. LO1Describe the procedure for setting the right price LO2Identify the legal and ethical constraints…