Slide 1 Media Relations Slide 2 Peggy Simcic Brønn2 Media Relations zTargeting ‘gatekeepers’ of specialized and mass media zIntermediate market zConsumers end market…
Slide 1 Organizational and Manageial Communication Communication Models Chapter 4 Slide 2 Peggy Simcic Brønn2 Four Models of Communications zPress Agent/Publicity Model…
Slide 1 Peggy Simcic Brønn1 Media Relations Slide 2 Peggy Simcic Brønn2 Media Relations zTargeting ‘gatekeepers’ of specialized and mass media zIntermediate market…