1.CLASSIFICATION OF INDUSTRIAL PRODUCTS & INDUSTRIAL MARKETING ENVIRONMENT Presentation by ASHUTOSH SINGH 2. “Individuals and organizations that acquire goods and services…
1. SETTING PRODUCT STRATEGY 2. What are the characteristics of products, and how do marketers classify products? 3. IS PRODUCT ALWAYS TANGIBLE? Not necessarily, Product is…
1. Setting Product Strategy BY RAGHAV KUMAR NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, DELHI 2. Characteristics of Product and How do marketers classify Products 3. 1) Core Benefit…