Documents Ambush Marketing

C H A P T E R S I X Ambush Marketing Learning Objectives • Learn what ambush marketing is. • See why ambush marketing has become commonplace. • Learn how to ambush.…

Documents 8-1 Chapter 8 Ambush Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights...

Slide 1 8-1 Chapter 8 Ambush Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Slide 2 8-2 Concept of Ambush Marketing…