EXECUTIVE SUMMARY After a 16-years absence, Coca-Cola returned to India in 1993. The Company's presence in India was cemented in November that year in a deal that gave…

1. Assigenment: “Business Research” Submitted To: “Miss Ayesha” Submitted By: Name Roll # Rabia Qayyum 3037 Alveena Qayyum 3003 Program: “B.B.A(HONS)” “Session”…

Case Study Coca-Cola’s Branding Strategies in India Kaushik Mukerjee* T he Indian cola industry saw a major change in the early 1990s with the re-entry of Coca-Cola into…

Contents  Brands  Understanding the purpose of branding strategy The Coca-Cola Company  Coca-Cola India  Perceptual Mapping  Brand Equity The Challenges and…

Summer internship project report On Competitive analysis and market development strategy Of COCA-COLA in Bhubaneswar market At Hindustan Coca-Cola beverage Pvt. Ltd (Project…