1. Learning Objective:• Understand how to plan an answer toexam question 1b.• Revise and understand a range ofaudience theories. 2. Exam question 1bLike question 1a,…
1. AUDIENCETHEORYA LEVEL MEDIA STUDIES 2. MOST AUDIENCE THEORY FOCUSESON TWO QUESTIONS..• How powerful are the media ininfluencing the ideas and behaviour ofthe audience?And…•…
1. AUDIENCETHEORIESMaria Dikova1 2. MEDIA EFFECTS THEORIES Different theories see audience in different ways. Audience can beactive or passive.2 3. HYPODERMIC…
1. Audience ResponseTheoriesRachel HeyesThe Manchester College 2. ConsumptionPassive ActiveAudiences are believed to respondpassively to media products – That is,the media…