Slide 1International Marketing 16 th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham Slide 2 Overview Transition of the world trade from the 20 th to the 21…
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[email protected] Page 1 Scope of International Marketing The scope of international marketing identifying needs and wants of customers in different markets and cultures,…
The Dynamic Environment of International Trade . Learning outcomes The basis for the reestablishment of world trade following world war II The importance of balance of payment…
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Slide 1 Korea Institution of Standard Technology 1 Contents 1. Company Summary 2. Company History 3. Organization 4. R&D Achievements 4-1 R&D Achievements Contents…