Documents Student international marketing_15th_edition_chapter_2

1. International Marketing15th editionPhilip R. Cateora, Mary C. Gilly, and John L. GrahamMcGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights…

Documents International Marketing 16 th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham.

Slide 1International Marketing 16 th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham Slide 2 Overview Transition of the world trade from the 20 th to the 21…

Documents Chap002 ppt environment of intnl trade

International Marketing 15th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights…