MUDRA COINTORDUCTION ON ADVERTISING “Advertising moves people toward goods; and not goods towards people.” “Nothing in the world is as good as permanent advertising…
Acknowledgement MUDRA COINTORDUCTION ON ADVERTISING “Advertising moves people toward goods; and not goods towards people.” “Nothing in the world is as good as permanent…
CHAPTER - II HISTORY OF ADVERTISING - AN OVERVIEW This chapter is devoted to give an overview of the history of advertising in general, in lndia and in Kerala. Section I…
CHAPTER1 1.1-Introduction Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience(viewers, readers…