1. CHAPTER1 An Overviewof Marketing Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University Introduction to Marketing McDaniel, Lamb,…
1. CHAPTER1 An Overviewof Marketing Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University Introduction to Marketing McDaniel, Lamb,…
1. Presented by Celine Israel, Kodi Womack, Tawnya Tunudra, Edward Charfauros 2. AGENDA • Four Functions of Management • Internal and External • Globalization and Innovation…
1. Lamb, Hair, McDaniel CHAPTER 1 An Overview of Marketing 2010-2011 2. LO1Define the termmarketing LO2Describe four marketing managementphilosophies LO3Discuss the differences…