CONSUMER BEHAVIOUR It is a segment or part of human behaviour. Human behaviour refers to the total process whereby the individual interacts with the environment. Every thought,…
1. 10 Questions for learning (Analyzing Business Markets: Chapter 7) Leeyhan Frank B. Dizon September 3, 2010 2. 1.______ decision-making process by which formal organizations…
1. 10 Questions for learning (Analyzing Business Markets: Chapter 7) Leeyhan Frank B. Dizon September 3, 2010 2. 1.______ decision-making process by which formal organizations…
1. 10 Questions for learning (Analyzing Business Markets: Chapter 7) Leeyhan Frank B. Dizon September 3, 2010 2. 1.______ decision-making process by which formal organizations…
1. BUSINESS MARKETING Dr. S. MANJUNATH Module 1 and 2 2. What is Business Marketing? • Business marketing also referred to as “Industrial marketing” or “B2B marketing”…
PowerPoint Presentation Akshay R By Market Segmentation Market segmentation can be defined as the process of dividing a market into different homogeneous groups of consumers.…