1.Marketing Research 2. Exam Type Questions Explain the importance of information to the company and its understanding of the marketplace. Outline the steps in the marketing…
1. Forfatter: Lars Østergaard Sunesen Eksamensnr. 280221 Vejleder: Jacob Lund Orquin Institut for Marketing & Statistik Cand. Merc. Marketing Kandidatafhandling Brugeradfærd…
1. Developing Marketing Information• Information needed can be obtained from:• Internal databases• Competitive marketing intelligence• Marketing researchCopyright…