Documents Amazon Fresh - Mock Marketing Plan

AMAZON FRESH Marketing Plan December 8, 2014 Helena Lavieri 1 A. Executive Summary Market Opportunity: The size of the online grocery market is estimated at $7,066,328,882.…

Marketing E grocery Industry Digital Media Strategy

1. E-GROCERY INDUSTRY DIGITAL MEDIA STRATEGY 2. OVERVIEW OFTHE INDUSTRY • The reason for the relatively slower growth in the spread of e-grocers is because storage of perishable…