Tag: social media developments

Documents tagged

online brand communities

Documents The Impact of Social Media on Marketing Strategy

The Impact of Social Media on Marketing Strategy Richard Fullerton May 2012 There are no secrets. The networked market knows more than companies do about their own products.…

Social Media MKTG 6226: Lego & Social Media

1. The LEGO Interlock with Social MediaNazy HaghbayanGary KasperKyle KraterKiran SandhuQiunan Zhao 2. Brief Overview • Why Did We Choose Lego? • Our Discovery • A Compilation…

Social Media Meet Sarah Sloan - my 2 minute Bio

1. [email protected] sarahsloanbio.wordpress.com 2.  PhD candidate of marketing  Sessional Academic at Griffith University  I live on the Gold Coast, Australia…

Documents Online Brand Community

Online Brand Community Response to Negative Brand Events the Role of Group EWOM

Documents When Stuff Happens: A Narrative Theory Perspective on Moderator Intervention in Brand Communities

Surfacing Schemas Underlying Firms’ Informational Engagement with Social Media When Stuff Happens: A Narrative Theory Perspective on Moderator Intervention in Brand Communities…

Documents The One Thing You Must Get Right When Building a Brand

The One Thing You Must Get Right When Building a Brand Patrick Barwise & Sean Meehan Harvard Business Review; Dec 2010 THE POINT âThe companies that will succeed in…

Documents The One Thing You Must Get Right When Building a Brand

The One Thing You Must Get Right When Building a Brand Patrick Barwise & Sean Meehan Harvard Business Review; Dec 2010 THE POINT âThe companies that will succeed in…