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Business Waking up in the Post Social Media Era

Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people…

Design Session 1 - What is "Doing UX"?

Slides for session 1 of my class at SVC. Part 1 gets at what it means to user experience. What's a good user experience? What are the different ways of doing UX? Part…

Marketing Marketing and performance multiplier force

This presentation pools tangible and intangible factors driving performance under the “roof” of normal distribution. It then uses two metaphors to highlight the Multiplier…

Marketing Content Marketing: 5 Elements of HEO (Human-Eye Optimization)

SEO is elusive. We chase Page 1 ranking, hoping that we know what the search engines want to see. Yet, Google and other search engines are telling us: If you create quality…

News & Politics New forest strategy

Joint meeting of the EU Standing Forestry Committee and the EU Advisory Group on Forestry and Cork For the discussed report, read here: http://ec.europa.eu/agriculture/fore/publi/sfc_wg7_2012_full_en.pdf…

Education Writing Tip--Know your Readers

Discusses the importance of analyzing your readers and deciding upon an outcome.

Career Resume Content & Job Interview Best Practices

For new advertising and marketing professionals. Presented by Craig Hodges, Client Services Manager, Account Niche on March 28, 2010.

Documents beck-beyondthepdf

Structured documents: Why we want them, When we want them, and How we get them when we want them Jeff Beck NCBI/NLM/NIH [email_address] But first ... A personal opinion on…