Business Personal Selling: Chapter 12

BUILDING, MEASURING, AND MANAGING BRAND EQUITY Obtaining Commitment Chapter 12 * Important Questions Answered How much emphasis should he placed on closing the sale? Why…

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1.   2. OBTAINING COMMITMENT How much emphasis should be placed on closing the sale? Why is obtaining the commitment important? When is the best time to obtain commitment?…

Business Spin selling strategy

1. Confidential © 2013 Busbud Inc.Confidential © 2014 Busbud Inc. 2. Confidential © 2013 Busbud Inc. 3. Confidential © 2013 Busbud Inc. Agenda… •The Sale and Buying…