Technology Schiff cb ce_07

1. Copyright © 2006 Pearson Education Canada Inc. Chapter 7 Consumer Attitude Formation and Change Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das 2. Copyright ©…

Documents Copyright © 2006 Pearson Education Canada Inc. Chapter 7 Consumer Attitude Formation and Change...

Slide 1 Copyright © 2006 Pearson Education Canada Inc. Chapter 7 Consumer Attitude Formation and Change Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 7-2…