Céline Chevalier Kimberly Guzman Stephen Hattersley Edwardson Lim Shenna Huynh Justin Thomas SDSU IMC Consulting INTRODUCTION Introduction Overview Situation Analysis…
Slide 1 MR2100 Marketing 2 9/9/2015 Prepared by Paul Tilley 1 Slide 2 In This chapter we will: Learn Product oriented terms Learn how to classify products Define product…