Chapter 2: Customer Behavior in Service Encounters Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 2 - 1 Overview Of Chapter 2  How…

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Slide 1Whats Happening? An old one from Aaron D. http://www.oyster.com/hotels/photo-fakeouts/ Slide 2 CHAPTER 1 Services Marketing Slide 3 Why study services? Services dominate…

1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 2 - 1 Chapter 2: Customer Behavior in Service Encounters 2. Slide © 2007 by Christopher…

1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 2 - 1 Chapter 2: Customer Behavior in Service Encounters 2. Slide © 2007 by Christopher…

1.Chapter 2 NAME MATRIC NUMBER NUR FATIN FATIHAH BINTI AHMAD RUZI 2013 PRESENTER PREPARED FOR : PM DR SHIREEN PUBLIC SERVICE MANAGEMENT & QUALITY UNIVERSITI TEKNOLOGI…

1. Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 2 - 1 Chapter 2: Customer Behavior in Service Encounters 2. Slide © 2007 by Christopher…

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Slide 1 Slide 2 Slide 3 2 Slide 4 3 Slide 5 Public Services: Services offered to the general public and/or in the public interest with the main purpose of developing "public…