1. 1. TV is the best profit generator 2. Print increases revenue but TV is superior 0 1 2 3 4 5 6 7 4.55 Mean 5.9* 3.19** 4.88* 2.16** 3.52 Mean Increase in revenue (£m)…
1. 1. TV is the best profit generator 2. Print increases revenue but TV is superior 0 1 2 3 4 5 6 7 4.55 Mean 5.9* 3.19** 4.88* 2.16** 3.52 Mean Increase in revenue (£m)…
Slide 11 UK’s first Product Placement Case Study 2011 Slide 2 Background The Nescafe Dolce Gusto “pod” coffee machine was the 1st commercial product placement (PP)…