Business Mba i rm measurement

1.MEASUREMENT AND SCALING2. THE CONCEPT OF MEASUREMENT AND SCALING MEASUREMENT CAN BE DEFINED AS A STANDARDIZED PROCESS OF ASSIGNING NUMBERS OR OTHER SYMBOLS TO CERTAIN CHARACTERISTICS…

Marketing attitude mesurement and scaling

ATTITUDE MEASUREMENT AND SCALING CHAPTER-7 Meaning of Measurement and Scaling Measurement: The term âmeasurementâ means assigning numbers or some other symbols to the characteristics…