Marketing What does the Brand Ecosystem mean for Digital Strategy?

The Brand Ecosystem: What does it mean for Digital Strategy?

Documents Gamification assessment

1.  Using games as Brand Utilities Nathan, Rory, Carolina, Jon, Alex L, Dan W 2.  What is Gamification? There are numerous definitions of this marketing ‘buzzword’…

Documents WHAT DID WE DO…AND WHY? Project aim: As the authority on Urbanites (18-44, in full time work,...

Slide 1 Slide 2 WHAT DID WE DO…AND WHY? Project aim: As the authority on Urbanites (18-44, in full time work, living in urban areas), we wanted to get under the skin of…