1. Presented by Melanie Ingrey and Chad Taylor Copyright © 2011 The Nielsen Company. Confidential and proprietary. 2. What we will cover… Online Audience Measurement –…
Slide 1 Best Practice Sharing example: Poland Intelligent Promo – Fuel with STATOIL Objectives of the in-store initiative: Implement on Polish market Intelligent Promo…
Slide 1 Vendor Negotiations Strategic Implications Slide 2 Retail Buyer: Autonomy & Compensation Critical entrepreneurial component—key to the retailer establishing…