By: W. Chan Kim & Renee Mauborgne Summary by: Jesse Starmer COM 459 Value Innovation Value innovation is created in the region where a company’s actions favorably affect…

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1.Blue Ocean Strategy By: W. Chan Kim & Renee Mauborgne Summary by: Jesse Starmer COM 4592. Value Innovation Value innovation is created in the region where a company’s…

1. Facilitator: Gilbert Angeles By: W. Chan Kim & Renee MauborgneBSU MBA 2. RReesseeaarrcchhiinngg tthhee hhiissttoorryy ooff bblluueeoocceeaann ccrreeaattiioonn••DDaattaa::…

By: W. Chan Kim & Renee Mauborgne Summary by: Jesse Starmer COM 459 Value Innovation Value innovation is created in the region where a companyâs actions favorably affect…

By: W. Chan Kim & Renee Mauborgne Summary by: Jesse Starmer COM 459 Value Innovation Value innovation is created in the region where a companyâs actions favorably affect…