1. KEEP IT SHORT Tim Driesen - Famous 2. KEEP IT SHORT, I WILL 3. FAMOUSA SENTENCE SHOULD CONTAINNO UNNECESSARY WORDS, APARAGRAPH NO UNNECESSARYSENTENCES,FOR THE SAME REASON…
Slide 1 Headlines and Taglines First Get Their Attention Chapter 9 Adapted from 2013 SAGE Publications, Inc. Slide 2 Information Overload “Consumers are exposed to twice…