Business The new product process

1. Chapter 1 The New Product Process (New Product Management) 2. The New Product Process What is New Product Process? • The next product in a company’s product line a…

Documents Chap003.ppt

NEW PRODUCTS MANAGEMENT Merle Crawford Anthony Di Benedetto 10th Edition McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter…