1. New Product Management PGDBM/IT/HR/IB Rajat Gera 2. What Is a New Product?• New-to-the-World Products– Polaroid camera, Sony Walkman, word-processing software• New…
1. HOW DATA IS FUELING MARKETING A close look at Contextual Marketing Anna Anisin Head of Marketing 2. WHAT’S CONTEXTUAL MARKETING? Contextual marketing is about understanding…
Slide 1 Design and Research Mr. Badrul Azmi Abdul Holed School of Manufacturing Engineering Universiti Malaysia Perlis (UniMAP) 21 st. July 2008 EPT322 INDUSTRIAL DESIGN…
New Product Management PGDBM/IT/HR/IB Rajat Gera What Is a New Product? New-to-the-World Products Polaroid camera, Sony Walkman, word-processing software New Category Entries…