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Marketing in the Network Economy Author(s): Ravi S. Achrol and Philip Kotler Reviewed work(s): Source: Journal of Marketing, Vol. 63, Fundamental Issues and Directions for…

Business Reflective Essay: Innovation in Strategic Marketing

1. 2 CONTENTS INTRODUCTION | A Journey of Discovery ..........................................................................................3 INSIGHT 1 | Assess the impact…

Documents Dr. Pornsri Laurujisawat 9April 09

Dr. Pornsri Laurujisawat 9April 09 * Dr.Pornsri Laurujisawat * Dr.Pornsri Laurujisawat Introduction Statement of the Problem & Four Objectives 1) In Marketing Area: This…