Marketing in the Network Economy Author(s): Ravi S. Achrol and Philip Kotler Reviewed work(s): Source: Journal of Marketing, Vol. 63, Fundamental Issues and Directions for…
Dr. Pornsri Laurujisawat 9April 09 * Dr.Pornsri Laurujisawat * Dr.Pornsri Laurujisawat Introduction Statement of the Problem & Four Objectives 1) In Marketing Area: This…