Marketing Marketing management

1. MARKETING MANAGEMENT 2. What is marketing? •Marketing is about identifying and meeting human and social needs. • - KOTLER •One of the shortest and good definitions…

Education How has marketing management changed in recent years

1. Defining Market For The 21st Century Rahee Hardaha 2. Major social forces have created new marketing Behaviors…… Today market place isn’t what it used to be 10 years…

Documents Marketing Summary

Marketing Summary Week 1 (1, 2, 3, 4, 20 till pg. 601) 1. Defining Marketing for the 21st Century Marketing is the activity, set of institutions, and processes for creating,…