Project Report Marketing Management – 1 Britannia Industries Limited Submitted by: Group 12, Section A Kailash Mittal (18026) Pranav Kumar (18041) Rajat Karol (18044) Ravi…

Introduction Britannia, one of the premier food product company in India. Britannia started as a small biscuit company in 1892 and has grown to a household name. Britannia…

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Bajaj Auto Ltd: Overtaken in the Indian Scooter Market "Group F":- ·Manish Kumar (09BS0002819) ·Taslim Qureshi (09BS0002530) ·Umang Jalan (09BS0002611) ·Varun…

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Fact is, Bajaj was slow in reading the shift from scooters to motorcycles. - An articles in Business Today, in 2001 2006 Surprise Discontinuation of its flagship scooter…