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Slide 1 Slide 2 Slide 3 “ No va ” “ No va ” in Spanish means “It want go.” Scandinavian vacuum manufacturer Electrolux used the following in an American campaign:…

Slide 1 Slide 2  One of the most powerful competitive tools that any business has is its brand – the way the consumer sees the business or thinks about its products…

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Creating a brand Creating a brand One of the most powerful competitive tools that any business has is its brand â the way the consumer sees the business or thinks about…