Documents Michela O'Connoer Abrams-Dwell-day2

1. Michela O’Connor Abrams President, Dwell Media 2. Brand Experience Dwell Community 3. 2,250 affluent panel members Household incomes of$100,000+ And Agreement with 5…

Documents Mobile_RP_2011 7.14.2011a

1. 1 Brand management during a crisis: leveraging insights for instant course correction July 2011 Ravi Parmeswar 2. 2 A healthy brand can weather the storms 0% 5% 10% 15%…