Documents Asian Paint CASE STUDY

CASE STUDY RURAL MARKETING IN ASIAN PAINT. PRESENTED BY GAURI SHANKAR Date---19.11.07 Agenda – – – – – Introduction What makes a strong brand ? Brand Leadership…

Marketing Asian paints presentation

1. type public (BSE: 500820,NSE: ASIANPAINT),FORBES GLOBAL MAGAZINEIndustry PaintFounded 1942Headquarters Mumbai, IndiaKey people P M Murty (MD & CEO)Products AncillariesAutomotiveDecorative…

Education The Anatomy Of The Asian Paints Brand

1. The anatomy of the Asian Paints Brand 2. What makes a strong brand? Ability to retain its core values and purpose with timeManifestation…