DOCUMENT RESOURCES FOR EVERYONE
Documents tagged
Business Smlxl On Engagement

1.SMLXL : on Engagement Creating customer and shareholder value in the digital age “What information consumes is rather obvious. It consumes the attention of its recipients.…

Documents Network Economy Marketing

Marketing in the Network Economy Author(s): Ravi S. Achrol and Philip Kotler Reviewed work(s): Source: Journal of Marketing, Vol. 63, Fundamental Issues and Directions for…