Documents Session 1 - 2 Overview of BM

Introduction to the course Business Marketing Rangan Mohan Rangan Mohan Confidential Course outline Lecturer: Rangan Mohan Number of lectures: 20 Evaluation ± ± ± ± ±…

Education Business marketing

1. Business Marketing 2. Nature of Business Marketing 3. What is Business Marketing? Business marketing also referred to as “Industrial marketing” or “B2B marketing”…

Business Industrial marketing (1)

1. Industrial Marketing The Nature of Business Marketing www.a2zmba.com 2. What do westudyhere? 1. Is it totally different from Consumer Marketing ? 2. Which one is tougher?…