Documents JOHANSSON - chap (8)

Chapter 8 Local Marketing in Mature Markets McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved Outline Basic Marketing in Mature Markets Pan-European…

Documents Local Marketing in Mature Markets Chapter Eight. Irwin/McGraw-Hill ©The McGraw-Hill Companies,,...

Slide 1 Local Marketing in Mature Markets Chapter Eight Slide 2 Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill Companies,,…