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Methodology Chapter Nine 9-1 Marketing Research, 8th Edition â McDaniel & Gates Copyright 2009 John Wiley & Sons, Inc. 1 The Measurement Process 9-4 Key Terms &…
Become a dmaDetroit Member! Tickets: Buy a membership and get the January luncheon Tickets can be purchased online at dmaDetroit.org or at the door $5 for members $10 for…