Documents Celebrity Endorsements Report1+(2)

Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077…

Documents Impact of Celebrity Endorsement

Carsten Erfgen Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research Research Papers on Marketing and Retailing…

Documents Impact of celebrity endorsement on consumer purchasing pattern

CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing, 2010 The Executive Business School, Bournemouth…