Business Segmentation as the base for succesful public outreach: The new Rotterdam Target groups for arts and...

1. The Rotterdam Arts & CultureSegmentation Model An effective approach to culturalmarketing in the greater Rotterdam area 2. Subjects• Who and what is EMC Cultuuronderzoeken?•…

Technology Presentation segmentation model rf en 30 05-2012

1. The Rotterdam Arts & CultureSegmentation Model An effective approach to culturalmarketing in the greater Rotterdam area 2. Subjects• Who and what is EMC Cultuuronderzoeken?•…