1. Marketing Your Dream Dinners Franchise to Moms Versus Dads 2. Marketing Your Dream Dinners Franchise to Moms Versus Dads Family roles are quickly changing. Gone are the…
KRAFT & POLLY-O STRING CHEESE CAMPAIGN BRIEFING July 9th, 2014 BACKGROUND Kid tested. Mom tested. Everyone approves. NO DIFFERENTIATION, NO LOYALTY. “Kid-Friendly”…