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1. HOW DOES MARKETING COMMUNICATION WORK ??? 2. 2 MODELS • MACROMODEL • MICROMODEL 3. MACROMODEL SENDER RECEIVER 4. Sender Encoding Media Decoding Receiver Feedback Response…

Marketing Ch16 how does marketing communication work

1. HOW DOES MARKETING COMMUNICATION WORK ??? 2. 2 MODELS • MACROMODEL • MICROMODEL 3. MACROMODEL SENDER RECEIVER 4. Sender Encoding Media Decoding Receiver Feedback Response…

Education 16-2 (how do marketing communications work)

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