1. Mobile Real Time Bidding (RTB)The Emerging Multi-Screen Landscape Mike Downey, Vice President, Mobile Solutions 2. A Quick Look BackThe Roots of Real Time Bidding 3. RTB…
1. Mobile Real Time Bidding (RTB)The Emerging Multi-Screen Landscape Mike Downey, Vice President, Mobile Solutions 2. A Quick Look BackThe Roots of Real Time Bidding 3. RTB…